Landing after the click
Load time comes down. Phone users see a white screen for seconds on end, so a click you paid for bounces straight back to Google.
Step one shows where budget and leads slip away. Step two builds a sales process that holds on to them.
Your GA4 property, tag container, advertising accounts, Ceneo feed and consent banner all get inspected, after which we price a lead and an order per channel. It can emerge that certain conversions never get recorded, so a source written off as loss-making was condemned on bad data.
Your real selling process gets written down and then configured in Bitrix24 or the CRM you already use. Contact forms, inbound mail and Facebook lead ads end up together, carrying origin and consent status, so the numbers show deals won as well as the channel behind every one.
Losing a share of prospects along the way is normal. The real problem is not knowing which stage leaks the most money.
Load time comes down. Phone users see a white screen for seconds on end, so a click you paid for bounces straight back to Google.
Consent Mode v2 set up properly. A misconfigured pop-up either gathers data nobody agreed to or conceals many of your sales from the reports.
Fewer fields, no bots. Visitors must type a NIP, job title and headcount, although sales need nothing beyond an email address and a few words about the request.
Every enquiry is logged in the CRM automatically. At present they arrive in a single employee's private inbox and are forgotten during that employee's annual leave.
A target reply time, measured. Sales answered two days later; meanwhile the prospect had bought elsewhere.
Origin data stays attached until invoicing. Nobody can currently tell whether a customer found you through Google, through Ceneo or via word of mouth.
Count the enquiries slipping through your fingers before increasing the advertising budget. When a form fails on iPhones, or alerts are still addressed to someone who left last year, extra paid traffic simply disappears.
Done remotely using view-only permissions. You finish with a document that ranks each recommendation by how much it should lift sales.
Key events must register, and GA4 totals must match the real count of enquiries in the CRM or orders in the shop back office. Often they do not.
What an enquiry and an order cost, source by source. Bargain leads frequently turn out to generate the weakest revenue.
Our team sends real enquiries from a phone and a laptop, then records whether they got through, which consents were captured and when someone answered.
Sorted by likely revenue gain against the work involved. There are often quick wins that cost almost nothing.
No, and that is clear from day one. Our territory is technology and measurement: tags, integrations, CRM, site performance. Cooperating with your agency suits us well, and its results can improve once it optimises against reliable numbers.
We set up a consent banner on the consent management platform (CMP) you choose, together with Consent Mode v2. Advertising tags only fire once the visitor agrees. We document the configuration so it is easy to show to your data protection officer, a corporate client or the Polish supervisory authority, UODO, if it ever asks.
Yes, from the technical side. Marketing by email and SMS generally requires the recipient's prior consent, on top of GDPR. We check that forms collect each consent separately, that no boxes come pre-ticked and that the CRM stores the date and wording of every consent. The legal assessment we leave to your lawyer.
Yes, but some questions will stay open. With no CRM, an enquiry cannot be traced through to the payment, which means real channel profitability is out of reach. Introducing a basic CRM then becomes recommendation number one.
Broken forms or messages ending up in junk folders can usually be fixed quickly, with instant benefit. A redesigned pipeline and full attribution need enough accumulated data before the improvement becomes measurable.
Tell us which channels you use and what puzzles you. We will check the tracking and walk the customer journey ourselves, from ad to reply.
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You will hear back within one working day, and if you have reported an outage that is holding up work, it goes to the front of the queue.
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