Service · Websites and web apps

Search engine optimisation

We work on the foundation without which neither copy nor links deliver anything: speed, indexing, URL structure and structured data. Very often a quick look at Google Search Console reveals that half the pages sit in the “Discovered - currently not indexed” bucket, and a colour filter in the catalogue has produced 40,000 variants of the same category. In that situation competitors are not the main issue. The site is.

Audit
before we change anything
Search Console
as the data source
Core Web Vitals
measured on mobile
No promises
about Google rankings

Included in this service

We work from the data of your own site rather than generic checklists. Every recommendation carries an estimated impact and cost, so you know where to begin.

Talk the scope through with an engineer

Technical audit

A crawl of the whole site, Search Console indexing reports, redirects, 404 errors, titles, descriptions and internal links, turned into a prioritised list.

Duplicates and parameters

Canonical URLs, trailing slash consistency, sorting and filter parameters, pagination. This is where crawl budget leaks most often.

Structure around searches

We study how people actually search, including Polish case endings and modifiers such as “price list” or “reviews”. Every important intent gets its own page.

Structured data

Organization, BreadcrumbList, Product, FAQPage and LocalBusiness wherever they make sense, verified in the Rich Results Test.

Speed

Images in AVIF or WebP, fonts, caching, third-party scripts and Core Web Vitals. A faster site improves visibility and conversion at the same time.

Local visibility

Google Business Profile, matching business data in online directories and pages for the areas you serve. Relevant to firms with a customer desk or a practice.

Language versions

Hreflang tags, separate URLs per language and no automatic IP-based redirects, which lock Googlebot out of part of your content.

How we work together

We begin with the audit and repairs to critical faults. After that we move to ongoing work billed from a bundle of hours.

01

Audit

A complete technical check, with every problem ordered by how much traffic it costs.

02

Quick fixes

Duplicates, broken redirects, empty titles, blocked resources. The first changes in Search Console reports often appear within a few weeks.

03

Expanding the structure

New pages for unserved queries, stronger internal linking and tidier categories.

04

Monitoring

Each month we review indexing, clicks and impressions in Search Console and Bing Webmaster Tools and report what we changed.

Decide once whether your URLs will carry Polish characters, then stick to it. An address such as “/usługi” pasted into an email turns into an unreadable “%C5%82” string, which is why most sites drop the diacritics. Switching conventions after two years means hundreds of redirects and weeks of wobbling rankings that one decision at the start would have avoided.

Questions and answers

No, and nobody honest would. Rankings depend on competition, domain history, content quality and user behaviour, and Google updates its algorithm regularly. What we take responsibility for is repairing the technical faults found in the audit and getting structure, schema markup and loading times sound, within the agreed scope. We measure results in Search Console, not in screenshots of search results.

Packages promising hundreds of links a month often rely on link farms and low-quality directories, which risks a manual action from Google. Our starting point is the site itself: fixing the technical side and structure, then aligning content with real queries. You pay for work done, not for “keywords in the top 10”.

Some questions are now resolved on the results page, so simple informational searches send fewer visitors. Sources quoted in those overviews tend to have a clear layout, direct answers and schema markup. Technical groundwork thus gains weight, and searches with buying intent still lead people to websites.

Technical fixes, such as lifting an accidental indexing block, work within days or weeks. New pages targeting competitive queries usually need several months. That is why our monthly report shows indexed pages and clicks from search, not only positions.

For the audit, access to Google Search Console and Google Analytics 4 is enough. To implement fixes we need CMS access or cooperation with your developer, to whom we hand over described tasks.

Order a technical SEO audit

Send us the address of your site and describe what worries you about search traffic. You will get a list of what blocks indexing and visibility, ordered by importance.

Hours
Mon-Fri 8:00-18:00 CET, reply within one working day
Meetings
Online via Teams or Google Meet

We set strictly necessary cookies only: they keep the site running and remember the city you chose. Nothing here is used for advertising or tracking. More in our privacy policy.