Technical audit
A crawl of the whole site, Search Console indexing reports, redirects, 404 errors, titles, descriptions and internal links, turned into a prioritised list.
We work from the data of your own site rather than generic checklists. Every recommendation carries an estimated impact and cost, so you know where to begin.
A crawl of the whole site, Search Console indexing reports, redirects, 404 errors, titles, descriptions and internal links, turned into a prioritised list.
Canonical URLs, trailing slash consistency, sorting and filter parameters, pagination. This is where crawl budget leaks most often.
We study how people actually search, including Polish case endings and modifiers such as “price list” or “reviews”. Every important intent gets its own page.
Organization, BreadcrumbList, Product, FAQPage and LocalBusiness wherever they make sense, verified in the Rich Results Test.
Images in AVIF or WebP, fonts, caching, third-party scripts and Core Web Vitals. A faster site improves visibility and conversion at the same time.
Google Business Profile, matching business data in online directories and pages for the areas you serve. Relevant to firms with a customer desk or a practice.
Hreflang tags, separate URLs per language and no automatic IP-based redirects, which lock Googlebot out of part of your content.
We begin with the audit and repairs to critical faults. After that we move to ongoing work billed from a bundle of hours.
A complete technical check, with every problem ordered by how much traffic it costs.
Duplicates, broken redirects, empty titles, blocked resources. The first changes in Search Console reports often appear within a few weeks.
New pages for unserved queries, stronger internal linking and tidier categories.
Each month we review indexing, clicks and impressions in Search Console and Bing Webmaster Tools and report what we changed.
Decide once whether your URLs will carry Polish characters, then stick to it. An address such as “/usługi” pasted into an email turns into an unreadable “%C5%82” string, which is why most sites drop the diacritics. Switching conventions after two years means hundreds of redirects and weeks of wobbling rankings that one decision at the start would have avoided.
No, and nobody honest would. Rankings depend on competition, domain history, content quality and user behaviour, and Google updates its algorithm regularly. What we take responsibility for is repairing the technical faults found in the audit and getting structure, schema markup and loading times sound, within the agreed scope. We measure results in Search Console, not in screenshots of search results.
Packages promising hundreds of links a month often rely on link farms and low-quality directories, which risks a manual action from Google. Our starting point is the site itself: fixing the technical side and structure, then aligning content with real queries. You pay for work done, not for “keywords in the top 10”.
Some questions are now resolved on the results page, so simple informational searches send fewer visitors. Sources quoted in those overviews tend to have a clear layout, direct answers and schema markup. Technical groundwork thus gains weight, and searches with buying intent still lead people to websites.
Technical fixes, such as lifting an accidental indexing block, work within days or weeks. New pages targeting competitive queries usually need several months. That is why our monthly report shows indexed pages and clicks from search, not only positions.
For the audit, access to Google Search Console and Google Analytics 4 is enough. To implement fixes we need CMS access or cooperation with your developer, to whom we hand over described tasks.
Send us the address of your site and describe what worries you about search traffic. You will get a list of what blocks indexing and visibility, ordered by importance.
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You will hear back within one working day, and if you have reported an outage that is holding up work, it goes to the front of the queue.
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