Service · Websites and web apps

Landing page

Its whole reason to exist is converting a paid visit into a lead or registration. Whatever distracts is removed, the main menu included, since it invites people to browse the firm's history back to 1998 rather than submit their details. Success depends less on visuals than on the sequence of arguments, and on being able to trace every zloty spent on advertising.

Short project
with a ready offer
1 goal
one button
Tracking
tested before launch
A/B tests
headlines and sections

Included in this service

Persuasion comes from a chain of reasons that answers hesitations one by one and ends at the form. Pretty graphics alone never do it.

Talk the scope through with an engineer

First screen

Three seconds is enough to grasp the offer, the audience and the price or next step. Everything below tackles hesitation with testimonials, case examples and guarantees.

Form

Each extra field costs submissions. For an opening contact, a name plus email or phone number normally suffices; further details can wait for the conversation.

Speed

Beats any animation. Mobile users arriving via an ad give a page one second of patience, not five, so we target green Core Web Vitals on day one.

Consent-aware tracking

Google Ads goals, Meta pixel and server-side Conversions API wired up with Google consent mode alongside a GDPR-compliant banner. Every event is tested in debug view before your budget is touched.

Leads into CRM

Submissions reach your CRM carrying UTM tags, revealing which campaign, ad group and keyword brought in a paying customer rather than a mere click.

Built for testing

Headlines, pictures and section sequence are editable without code, letting you trial two messages against identical traffic.

How we work together

Usually the shortest project in this area. Finished copy and a sharply defined offer speed things up; multiple languages add a little time.

01

Offer

We define precisely what is on sale and which objections need disarming, before drawing a single box.

02

Content outline

Section sequence and wording are approved on a bare wireframe with no styling.

03

Build

Visual design, coding, form, measurement and checks across a handful of phones.

04

Post-launch tuning

Once ads are live, heatmaps show how people behave and we fix whatever underperforms.

Missing consent leaves you with missing data, and campaigns steered by guesswork. Measurement and advertising in the EU rely on consent signals. A misconfigured banner either transmits data unlawfully or transmits nothing. Test the setup before spending, not four weeks after launch.

Questions and answers

Exactly as long as the promotion runs. New pricing, new conditions or a new campaign means a new version, and that is perfectly normal. Unlike the main website, it is a temporary tool, so treating it as a long-term investment makes little sense.

Rarely essential. A subdomain or a folder under your main site usually works best, lending the page your brand's credibility. A standalone domain is justified for products unrelated to the core brand or for testing a fresh market.

Typically either poor-quality traffic or slow follow-up. Look at who submits the form and how soon a salesperson responds; the longer a lead waits, the colder it gets. The page's job ends with the lead, and sales carries on from there.

Yes, as long as your CMS can produce a page stripped of navigation and busy footers, and the site is quick. When the current platform is sluggish or every tweak needs a developer, a lightweight separate template is the better home.

Get a campaign page built

Outline what you are promoting and to whom. We will suggest a section plan and a date.

Hours
Mon-Fri 8:00-18:00 CET, reply within one working day
Meetings
Online via Teams or Google Meet

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